I was talking to one of my clients the other day, discussing the importance of emotion when it comes to any buying decision, and we got to talking about our most recent car ownership experiences: He had had a horrible experience, ironically, with a start-up claiming to be fixing the customer experience for buying and selling automobiles. “Even their emails felt generic,” he remarked. “I got the sense that they didn’t even know my name.”

Oh geez, I almost felt bad telling him my story since I had had a series of “wow” moments both during and after my car’s…


Dad in a world gone mad.

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